The strength of a company

1940

Despite the tragedies of World War II, Hausbrandt survives and maintains its identity as the largest Italian coffee-roasting company, preserving its historical production plants throughout the
national territory.

The adventure begins

1968

Martino Zanetti lays the first brick of what will become one of the most representative companies in the world of coffee, choosing to devote himself to an enterpreneurial initiative aimed at promoting gourmet coffee selections, uncharted territory until then. This marks a sort of break with the past, addressing consumers looking for refined, high-quality products.

Evolution of the brand

1980

At the end of the 80s, with the entrepreneurial revolution brought by the new President Martino Zanetti, the logotype “Moka” was the subject of a substantial restyling which redesigned its features in a more refined, sober style. Gaining in intensity with the colors red and gold, Moka comes further to life with a more communicative, contemporary appearance.

Internationalization

2000

With a widespread distribution network,
Hausbrandt is able to guarantee the international distribution of its coffee. Its pursuit of excellence, the result of a constant selection of high-quality raw materials, has led Hausbrandt Trieste 1892 S.p.A. to hold a leading position in the world of coffee, which goes beyond national borders and includes companies in Austria and Slovenia.

The company

2017

In 2017 a new, technological logistics hub is inaugurated, bringing together in the same location the warehouses where Hausbrandt coffees (3000 m2), Theresianer beers (1200 m2) and Col Sandago wines (over 500 m2) are stored. In 2019 the Corporate Identity is significantly renewed for the second time in the company’s history, with the introduction of the new logo and coordinated image.

130th anniversary

2022

130 years of entrepreneurship, passion and vision have led Hausbrandt to commemorate a significant milestone in its history: the celebration of Hausbrandt's successes is a hymn to dedication and commitment, the desire to remember an important accomplishment, always looking towards the future.